… accompanied with some of my favorite quotes from great people in the industry
Products are made in the factory, but brands are created in the mind.
If you think good design is expensive, you should look at the cost of bad design.
Your brand is what other people say about you when you're not in the room.
Make every detail perfect, and limit the number of details to perfect.
Logos are a graphic extension of the internal realities of a company.
Design is the silent ambassador of your brand.
